The new formula for joy.
The exterior of the BMW X1.

Agility + Elegance = Joy. The new BMW X1 formula. At first glance a compact X model, on second glance the challenge of getting to know something new. It starts with the design: rising lateral lines lend the new BMW X1 a dynamic shape, while short overhangs and a sloping rear windscreen create a sporty, elegant silhouette. At the front, the distinctively shaped bonnet and the three-eye look of the headlights make for a striking impact, while the L-shaped taillights in conjunction with the horizontal flow of lines visually broaden the rear. All told, the design of the BMW X1 has a very simple message: it is joy in material form.

Lost in details.
The interior of the BMW X1.

Ergonomic design needs no lengthy explanation; it's something you sense immediately. That's why everything in the cabin of the new BMW X1 is geared towards one simple goal: intuitive operation with the maximum feel-good factor. The entire cockpit is oriented towards the driver and, thanks to its clear lines, guides the eyes to the road ahead. The raised seating position provides a particularly good overview, including of the interior: high-end materials, perfectly attuned colours, outstanding workmanship, and many convenient details.